Author name: Jauhar Saleem

Where is Brand Pakistan? We live in a world of brands. The cars we drive, mobile phones we use, outfits and colognes we wear, accessories we carry, and fancy foods we consume are mostly branded. However, the biggest brands in the world are not trillion-dollar companies such as Apple, LVMH, Tesla, Microsoft or Coca Cola,

Reinventing Brand Pakistan In a previous piece on the subject (‘Where is Brand Pakistan?’ January 22, 2024), I had highlighted how country brands are becoming as important as corporate or product brands, given the increasing competition for attracting economic resources. While the most expensive corporate brand – Apple – is estimated to be worth $880